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To help Bangladeshi reduce their risk of heart attack and stroke, Office of Minority Health, Health Resources and Services Administration, “Get Down With Your Blood Pressure.
The PSAs encourage people to take control of their health by self-monitoring their blood pressure and speaking with a physician about their numbers. The “Change the Outcome” PSAs focus on the importance of early prediabetes diagnosis in partnership with a person’s doctor.
Comparing highly unlikely scenarios—like the risk of getting struck by lightning—with the risk of prediabetes helps the PSAs highlight that many things in life are unknown or irreversible. But if caught early, prediabetes does not have to be one of them.
The “Change the Outcome” PSAs focus on the importance of early prediabetes diagnosis in partnership with a person’s doctor. Comparing highly unlikely scenarios—like the risk of getting struck by lightning—with the risk of prediabetes helps the PSAs highlight that many things in life are unknown or irreversible. But if caught early, prediabetes does not have to be one of them.
Patients over 40 are being encouraged to visit to take a one-minute risk screening to know where they stand. After taking the screening, they can share the results with their doctor to help support early diagnosis and prevention of type 2 diabetes.
The “Get Down with Your Blood Pressure” PSAs use music and dance to help people remember easy steps they can take to monitor their BP such as. “Get it, slip it, cuff it and check it,” say the ads. The PSAs also encourage patients to “get down” and get moving to fight off the impact of high blood pressure.
Each PSA also leverages cultural insights in a meaningful and motivational way to better reach people from racial and ethnic groups that disproportionately experience negative health outcomes related to high blood pressure.
"Health is the most important thing you have in life!"
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